A resolution of mine for 2020 was to keep consistent with this here blog. I couldn’t think of a better way to kick it off than recapping one of my first major marketing events in conjunction with The Kula Project. Our first Wellness Day, under the umbrella of a new venture, Mystic Wellness Weekend, was a huge success. Beyond being a great day filled with delicious food, relaxing yoga, and great company, it was also a success from a marketing standpoint.
We weren’t sure how well this event would be received in our small town, as it was a relatively foreign concept to some folks, and had a somewhat high price point. We did our best to use our social channels as a tool to educate and inform our die-hard fans, and also did a lot of on the ground face-to-face (hand-to-hand in the traditional sales sense) marketing. Our paid social posts were targeted to women in the area, not wanting to spread our reach too far. We began promoting right before the holidays, and with a week to go to the event we had sold out!
It was a true team effort, from the support of our vendors and teachers that participated in the event, to our community members who helped spread the word, even if they couldn’t attend. Can’t wait for the next one!
